Job role:
As a PR manager, you’ll be responsible for developing and maintaining a glowing company image, both offline and online. Your role will involve developing and organizing marketing activities to increase awareness, nurturing interest and improving the brand’s reputation.
Responsibilities:
- Develop a public relations strategy, replete with goals and budget
- Proactively craft and pitch brand stories, across a range of platforms, to promote presence and improve engagement
- Create, edit and update promotional material
- Develop talking points for management and employees, as required
- Assist with crisis communication as required
- Build and maintain relationships with wide array of media personnel
- Seek opportunities for sponsorship and advertising
- Prepare a periodic report with recommendations and trends for management
Requirements:
- [X] years of experience working in PR preferred
- Bachelor’s degree in a relevant field preferred
- Proven track record of developing and implementing successful campaigns
- Tech-savvy with a strong online presence on one or more social networks
- Excellent written and verbal communication skills
- Experience in managing media relations
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